What is VIP Programme?
A tiered loyalty scheme that rewards regular players with points, cash, and exclusive perks based on their betting activity. Benefits typically include dedicated account managers, faster withdrawals, higher limits, and personalised bonuses.
In Depth: VIP Programme
VIP programmes are common at online casinos but come with important caveats. Under UKGC rules:
- Casinos must conduct enhanced monitoring of VIP customers for signs of problem gambling
- Affordability checks are required at higher spend levels
- Operators cannot apply VIP perks in a way that encourages excessive gambling
Warning signs of a problematic VIP scheme: being contacted by a host after a large losing session offering bonuses to continue; being offered credit; invitations to deposit more to maintain tier status.
The most player-friendly VIP programmes reward organic play with genuine value (cashback, faster withdrawals). The most harmful ones use personal contact to encourage increased spend.
Related Terms
Problem Gambling
A pattern of gambling behaviour that disrupts personal, family, or vocational pursuits. Characterised by an inability to control the amount of time or money spent gambling, chasing losses, and continued gambling despite negative consequences.
Cashback Bonus
A promotion that returns a percentage of net losses to a player over a set period. Often wagering-free (returned as real cash), making it one of the most transparent and player-friendly bonus types.
Reload Bonus
A deposit match bonus offered to existing players to incentivise further deposits. Unlike welcome bonuses which are one-time, reload bonuses can be claimed repeatedly — often weekly or monthly.